Discover Madison

the marling
Life at The Marling

First Choice Dental

Located at The Marling

The Beginning

First Choice Dental started out as three different dental offices. One in West Madison, Downtown Madison, and the third on Madison’s Eastside. In 1996, they decided to combine their efforts and become on united practice. First Choice Dental experienced consistent growth to where they added two new locations, one on the University of Wisconsin Madison Campus and another in Fitchburg. The Downtown Madison location was torn down and completely rebuilt in 2000.

Great Growth

This did not hinder their growth, however, as in 2002, another location was established in Verona. The Verona offices are where the ever-expanding support team would work from. First Choice Dental started to see rapid growth with a Middleton location erected in 2003, followed by the Sun Prairie practice in 2007. The board of owners quickly realized they would need more help, and hired a Chief Financial Officer in 2008.

Standard Operating Procedure

The need to create a universal patient experience made itself apparent and the stakeholders had to reshape the business model if they wanted to grow successfully. With a five-year break, the Waunakee building opened in 2013. Two years later, First Choice Dental made a wise decision to move their clinical support staff from Verona and placed them on the West side of Madison. Another two years passed, and First Choice Dental took a huge step by opening a second clinic in Sun Prairie on the Northside and a location in Stoughton.

Where They Are Today

Who would have guessed three dental practices could flourish to eleven? The eleven clinics rose to the top of the industry with their patient satisfaction, but they didn’t stop there. Patient fulfillment is important, but the stakeholders wanted to see their employees happy in order to keep giving patients the best care they could. First Choice Dental strives to be the recommended choice for all hygienists, doctors, and even administrative personnel, and they show no signs of slowing.

Location: 1809 E Washington Ave, Madison WI, 53704 Hours: Mon-Thur 7am-5pm
Phone: 608.249.9141 Fri 7am-4pm

Sign Up For Our Latest News!

About The Marling

The Marling Apartments rests on the edge of Downtown Madison, WI, and offers a superb location near the State Capitol, within walking distance of Willy Street, Schenk-Atwood, and Marquette neighborhoods.

Learn More About The Marling

View Our Other Articles!

Accessibility Tools